Consumer ESG transparency will be the new loyalty battleground
Tesco has already proven it can shape consumer behaviour at national scale.
The next unlock is deepening Clubcard loyalty, not just repeat visits, but becoming the place where customers actively choose brands that align with their values.
Legacy enables shoppers to see the ESG character of the brands they buy, in real time, using financial-grade consensus data across 200 million companies, giving customers a meaningful new reason to trust Tesco and Clubcard to guide better choices.
This 2-minute preview shows how Legacy could power that.
Would love your thoughts.
Andy
CEO & Founder
M. +44 (0)7768 352 616